our flex is the flexibility of our operating model

We can get you to the moon and back, with or without AI jumpsuits.

There isn’t a ‘right time’ to leverage AI. If everyone waited for ideal conditions, no one would ever get started.

  • Which concept should we to take to market

  • Will delight or bore buyers

  • Who would spend more for this feature

  • How much should we personalize

  • Can we update support materials better

  • Is automated testing of content accurate

  • How much money do I save with AI content

  • Is the brand elastic enough for new audiences

  • What would happen if we created a sub-brand

  • How can we improve campaign performance

Marketing

  • What org changes will result in the highest ROI

  • What tools can I use to automate communications

  • How can I drive change without regrettable losses

  • Can I use AI to identify, manage, and mitigate risk

  • What would happen if I needed to course-correct

change management

Questions that we can answer together

Product Development

A timetable for outcomes

We automate steps of traditional frameworks and curate from multiple methodologies to go further, faster.

We begin our work by establishing a foundation of user or consumer data. Some of it is yours, and some we source on your behalf. We leverage that data to drive alignment and scope. Once we identify the opportunity, we can begin concepting.

We don’t stop at building a fancy Figma. We create Proof Of Concepts (POCs) that use real data. We validate or invalidate assumptions with speed and focus. We go beyond testing, working with your team on an implementation roadmap.

We are different by….

You won’t see blank templates with our last client’s logo on them. No two engagements are the same, and we take the time to craft our approach to make informed decisions. Informed decisions drive outcomes that matter.

the way we use data

Access to sample customer data or multiple instrumentation sources allows us to build a foundation of information to form intuition. Data enables us to create Virtual Personas that provide directional input.  

how we design Solutions

We curate from the familiar to create the outstanding

a diagram of guided discovery vs. traditional design discovery cycles

CONTEXT

Guided Discoveries enable a more significant number of ideas, via the use of AI tools compared to traditional innovation methods.

Using AI tools speeds up idea generation and convergence towards viable, desirable, and feasible solutions.

EDUCATION

Every organization is at a different point of AI maturity. Regardless of knowledge and experience, your team will benefit from learning by doing.

ACTIVATION

The business value realized in a Guided Discovery extends beyond our engagement. Guided Discoveries are designed for outcomes that extend beyond a workshop.