Why Gyroscope, why now?

The Gyroscope logo, a red torus in motion, melding into itself

Make it stand out

It looks like this AI thing is here to stay, right? Whether it falls into a niche like Web3 or dominates workflows in business is yet to be seen. Everyone is rushing out to adopt first, which tells you what you need to know: AI makes work faster and leaner, but does it make it better?

Well, those of us who launched Gyroscope have been using AI in our workflows for about 8 years now, and we’re so glad to see the industry is starting to mass adopt, but it seems like a lot of folks don’t know where to begin. That’s why we launched Gyroscope, to help bring meaningful, useful, and deployable ways of using AI into your business to do things that matter. We want to see AI help increase your output, not your headcount.

We’ve been doing the AI thing for a while

We started our journeys in different places, helping IBM with Watson, to demonstrating the beginnings of AI for design with Generative Design for Autodesk, so we’ve been around the block, helped steer the ship on what AI for business can mean, be, and do, and we’ve got the chops to help you figure it out too.

AI, in its essence, is a powerful tool that can augment human capability, it is absolutely not a replacement for people. We recognized the potential of AI to transform industries, but we also saw a gap in how these technologies were being deployed. Many existing platforms either oversimplified the capabilities of AI or misused it, leading to subpar outcomes and a lack of trust among users. You may be unlucky enough to have already experienced an AI workshop that left you more confused, and with nothing to show for it at the end.

Help People work with Machines

Our mission at Gyroscope is to level up the delivery of products by integrating cutting-edge AI technology. We believe that AI should not replace human innovation but rather enhance it. By combining AI's analytical prowess with human creativity, we aim to create a synergy that produces exceptional results. We like to think of it as using machine time to augment human time. Why burn cycles on analytics, research, or tedium, when AI computation can cover that for you, so you can focus on the parts that you do best? Workplace activities need to be driven on decision making, not by data entry, after all.

Planting a Flag in a Troubled Industry

The urgency to start Gyroscope emerged as the adoption of GenAI, and LLM tools flooded the world with half-baked ideas, poorly executed strategies, and products that reek of solutions looking for problems. We didn’t want to sit on the sidelines and see this tech ruin businesses that were trying to take themselves to the next level, but were instead left out of pocket, with no forward momentum.

We are committed to counteracting this trend by setting a new standard for excellence and ethics in AI-driven solutions.


We understand the importance of trust and transparency, which is why we prioritize a human machine relationship in work, making sure people are still in the driving seat, people are making the decisions, and that people can do what they do best, better.

Our Commitment to Innovation and Integrity

Make it flow, make it fun.

The journey of Gyroscope is about making a meaningful impact on industries that need it. Whether you’re solving a design problem, trying to maintain relevancy with marketing, or exploring internal change management and want to try and speed up changes in the lumbering beast faster, Gyroscope has a solution for you.

We are committed to pushing the boundaries of what AI can achieve while maintaining a steadfast dedication to actionable outcomes, and deliverables for you. Our goal is to empower individuals and organizations to reach new heights, fostering a culture of innovation and integrity.

Gyroscope was born out of a passion for AI and a vision to transform the way products are delivered. By harnessing the power of AI, we aim to elevate creativity and decision-making, while planting a flag for excellence. Our commitment to innovation, integrity, and ethical practices sets us apart, and we are excited to lead the way in this new era of AI-driven solutions.

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